Date: 26 – 28 Jun
Time: 11am – 3.30pm
Venue: Marina Bay Sands, Basement 2

Gain insights into the latest trends and techniques to engage your clients through new media tools and platforms. Conducted by Omnicon PR Group, these daily sessions spanning a range of interesting and thought-provoking topics will inspire you to revolutionise your digital strategy.

26 June (Tues) 27 June (Wed) 28 June (Thurs)
THEME/TRACK Trends and Insights
11am-11.30am Evolution of PR and Communications in the Digital World Paradigm Shifts in Crisis Management Digital and Social Media Landscape in Asia
Public relations and communications are going through a … Read more.
News no longer breaks – it tweets. But are you ready to communicate … Read more.
Asia is dynamic and constantly evolving; with an emerging economy, … Read more.
THEME/TRACK Communications Essentials
11.30am-12pm Building Your Brand – Corporate Reputation in the Age of Authenticity Content Marketing 101 The ABCs of Storytelling
Be authentic – this, above all else, is the rule that every company and … Read more.
It’s been a few years now that marketers have been saying “Content is … Read more.
A great story has the ability to change the way people think, feel, and … Read more.
THEME/TRACK Digital Deep Dives
12pm-12.30pm Optimising Reach and Engagement on Digital and Social Media Social Media Writing 101: The 8-Second Rule Emerging Technologies of Today and Tomorrow
If a tree falls in a forest and no one is around to hear it, does it make a … Read more.
Did you know that people’s attention span has gone from 12 … Read more.
Here today, gone tomorrow. The rapid pace at which new … Read more.
12.30pm-2pm LUNCH BREAK
THEME/TRACK Trends and Insights
2pm-2.30pm Digital and Social Media Landscape in Asia Evolution of PR and Communications in the Digital World Paradigm Shifts in Crisis Management
Asia is dynamic and constantly evolving; with an emerging economy, … Read more.
Public relations and communications are going through a … Read more.
News no longer breaks – it tweets. But are you ready to communicate … Read more.
THEME/TRACK Communications Essentials
2.30pm-3pm The ABCs of Storytelling Building Your Brand – Corporate Reputation in the Age of Authenticity Content Marketing 101
A great story has the ability to change the way people think, feel, and … Read more.
Be authentic – this, above all else, is the rule that every company and … Read more.
It’s been a few years now that marketers have been saying … Read more.
THEME/TRACK Digital Deep Dives
3pm-3.30pm Emerging Technologies of Today and Tomorrow Optimising Reach and Engagement on Digital and Social Media Social Media Writing 101: The 8-Second Rule
Here today, gone tomorrow. The rapid pace at which new … Read more.
If a tree falls in a forest and no one is around to hear it, does it make a … Read more.
Did you know that people’s attention span has gone from 12 … Read more.

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